Fonts have a huge impact on logo design. A great font can bring out the personality of your brand, while a bad one will just make your company look unprofessional. In this blog post, we'll talk about seven tips you should keep in mind when choosing fonts for your logo design project.
1) Keep your font simple.
The more complicated the font, the harder it is to read and use in various projects.
2) Make sure fonts are legible at different sizes.
Look for a scalable vector graphic (SVG) format that can render well on screen or print without sacrificing quality. This way you'll be able to resize your font without losing the legibility.
3) Make sure your logo is readable.
When it's black and white, especially if you're making a monochromatic design. This way even people who are colorblind can still read what you have to say!
4) Come up with two or three different fonts that work well together for supporting your brand.
5) Try to use your fonts in a way that feels natural and makes sense for your business or project.
Don't be afraid of using different styles, weights, colors or sizes when you're working with typography.
6) Test out the look of everything on real users before launching it!
Get feedback from friends, family members and other people in your target audience.
Conclusion
So, what are the right fonts for your logo? That all depends on your style and industry. If you’re looking for a fresh look, try something like Garamond or Times New Roman- these typefaces will give off more of an elegant vibe. But if you want to go with something that is more traditional or old-fashioned, then opt for one of the classics like Helvetica or Bodoni. Whatever font you choose it's important to be consistent across all social media platforms (and any other marketing materials) in order not to confuse customers! To make things easier we're giving away 7 tips to help guide your decision process when choosing the perfect font - sign up below so you don't miss out our new blog!