Graphic design has been around for centuries, with early examples dating back to cave paintings. In the modern day, graphic design is a vital profession that helps to communicate messages and ideas through the use of visual media. Graphic designers are responsible for the layout, branding, and overall visual appearance of everything from websites and advertisements to product packaging and corporate reports.
Despite the important role that graphic designers play in the business world, there is still a perception by some that the profession is not a “serious” one. This is likely due to the fact that graphic design is often associated with “fun” things like fashion and pop culture. However, the reality is that graphic design is a highly skilled and challenging field that requires both creativity and technical expertise.
Reasons to Choose A Career in Graphic Design
You Get Paid for Being Creative
At the heart of a graphic designer’s work is their creative spirit and when you become a graphic designer, you get to apply this every day.
A graphic designer has to challenge themselves with deeper creative questions about how to express a message in a design. You’ll be involved in using color, shapes and symbols to express ideas that are at the heart of whatever campaign you’re working on.
As for pay, that all depends on how much experience you have. 99Designs interviewed two different sources – Salary.com and PayScale.com – to get a good estimate on how much money graphic designers make.
A Chance To Make A Difference
When you’re a graphic designer, you can be involved in rewarding work that actually makes a difference in the world. You might work on governmental advertising campaigns that make a huge difference in society, encouraging people to give blood or take up the flu vaccine or maybe you’ll help local businesses spread the word about their wares, helping independent traders find new markets. In any case, graphic design is an outward looking profession and you’ll get to see tangible results in the real world.
Work from Anywhere in The World
The days of graphic designers only having the option to work with physical mediums are limited. Nowadays a fine understanding of Photoshop software, a laptop and a sketchpad are all the tools that a graphic designer needs to ply their trade. You won’t be tied to a desk or office, giving you incredible freedom to explore the world.
In an increasingly digital age, remote working is becoming more popular and more widely accepted by employers. This gives you the opportunity to travel while you work, or set up shop wherever you please. The age of the digital nomad designer has arrived – so whether working from a beach in southern Thailand or a bustling coffee shop in downtown New York City sounds like your ideal gig, graphic design is a career that gives you options.
You Get to Be Your Own Boss
In a visual and digital world there’s always going to be a demand for graphic designers. By manipulating the very medium in which companies communicate – graphics – you’re a valuable asset to any organization. Whilst there are always steady jobs for the designers looking to settle down, more graphic designers are choosing to freelance these days, giving you ultimate control over your working life.
In some cases, designers are even setting up their own design agencies. By building your client base you can turn your design work into your own business, building your own range of products from ad campaigns to newly designed fonts. As a graphic designer, the world’s your oyster.
Varied Opportunities
The world runs on a visual basis and almost every sector and industry needs graphic designers to tell their story. You could work for multinational brands like Apple, Google or Gucci. Charities rely on graphic designers to appeal to their audience, generating the necessary avenues of funding for their outreach projects. You can work for the government on messaging campaigns, encouraging folks to get out and vote or to understand government administrative systems such as tax and visas. Many of the world’s largest organizations have their own in-house team of designers and they’re always recruiting new, creative talent.
With a graphic design background, you speak a global language and there are a wide range of roles that you can fill. By upskilling in marketing, you can lead ad campaigns for the biggest agencies or by learning coding you could be building apps. Design is at the heart of so many jobs that graphic designers are never lacking in new opportunities.
Conclusion
There is no doubt that graphic design is a serious profession. In today’s visual world, businesses need the help of graphic designers to create eye-catching and effective communication materials. Those who are successful in the field are highly creative individuals who have a deep understanding of the latest design trends and technologies. If you’re considering a career in graphic design, know that it is a challenging and rewarding field that will always be in demand.
Many consider it to be a myth, but it’s true: You really can love your job. Graphic designers get to explore visual, digital and virtual worlds, interacting with their audience on a fundamental level to communicate important messages. As the world becomes increasingly virtual, graphic designers are perfectly situated to leverage this shift and can work from anywhere in the world. Freelance designers are empowered to take control of their own clients and work pattern and can work in almost any industry around the world. Visit Artmeet for more blogs like this.