Logo design is an art. It can be challenging because there are so many different elements that need to come together in order to create a logo that will work for your business. There are also certain "rules" that designers follow when it comes to creating logos, and the rules have changed throughout history. This blog post discusses some of these golden rules of logo design and how they relate to what works today!
1) Lay a Solid Foundation
The first golden rule of logo design is to understand what the client exactly expects. You can't create a great logo if you don't know what your client needs and wants from their new brand identity.
- Get as much information about the company as possible, including its history, its current image, and any future goals it may have for its brand.
- Find out what makes the company unique and how it can stand apart from competitors in the industry.
- Identify any important features that should be included in a logo design, such as a tagline or an image related to their business type/goals.
2) Sketch, Sketch, Sketch
After careful consideration and research, you should begin sketching out logo concepts using pencil and paper. Don't worry about making your sketches perfect: these drafts will be revised many times before the best design is chosen as a final mockup to present to the client for approval. When coming up with ideas, try not to think about your current logo or other popular logos you have seen before. Keep in mind that many variations of a company's name will be used, such as abbreviations and acronyms. For example, the Coca-Cola brand is shortened into "Coke" frequently throughout their marketing campaigns - this would be something you might want to consider when designing a logo for them.
3) Keep It Relevant
If you are designing a logo for an architecture firm, your design should not include any type of picture or illustration that relates to anything other than the field of architecture. On the flip side, if you are designing a logo for an ice cream shop it is okay to add in some sort of cute character like "Happy the Cone" to add some fun to the design. The point is, keep it relevant so that when people look at your logo they know exactly what business you are in!
4) Make Brand Recall Your Priority
Keep It Simple. The simpler a logo is, the more likely it will be remembered by consumers and stand out amongst other logos. Do Not Get Over Complicated. It is important to remember that a logo design should be simple and easy for the consumer to understand from across the room, not from up close on their phone screen. This does not mean you have to follow strict guidelines of what your logo can or cannot include but it does mean that you should be mindful of what your logo is or isn't. Professionalism is Key! Make sure that the color and fonts in your logo reflect a professional tone and keep it consistent with other branding material like business cards, stationary, etc... This will allow for an easy transition between different materials when people think about your company.
5) Make It Stand Out
Create a Unique Design. It is important to make your logo design unique from other logos being used by similar businesses. This will set you apart and allow consumers to more quickly identify the brand with which they are looking for. It also makes it easier to have recognizable branding among various marketing materials.
6) Let Your Logo Speaks For Itself
Another important aspect of logo design is letting the logo speak for itself. This type of brand recognition will help you grow your company As this will allow consumers to more quickly identify the brand with which they are looking for It also makes it easier to have recognizable branding among various marketing materials.
6) Fill Colors At The End
This is also important to consider. If you fill up all of your logo with color it will be too distracting to the eye and people may not remember what they saw after looking at it for a few seconds. For this reason, use only one or two colors in the design process so that you can achieve the effect you want.
Conclusion
In the same way that a logo can distinguish one company from another, it can also help create an emotional connection between your company and its customers. The best logos are simple but memorable, which is why we recommend following these 5 Golden Rules of Logo Design when designing yours. If you want to see some examples of great logos in action or have any questions about how our team at Artmeet designed ours read on!