TCE Sports Sdn. Bhd. is an established importer and distributor of wide range of international brands of fishing tackle and outdoor adventure gears.

TCE Sports Sdn. Bhd. was formerly known as “The China Emporium” when it was established in 1960, dealing with all kinds of exotic curious, ornaments, and gifts. Out of passion and interest, the company took a new turn and ventured into Adventure Sports Equipment during the 60s. TCE Sports then became one of the first trusted importers of Fishing and Diving equipment in Malaysia, moving forward towards our adventure sports ambitions.

Today, TCE Sports has grown and developed in size and capability. As demand for our offerings proliferated across Malaysia and increase steadily across Southeast Asia, the company has been able to achieve seven digits annual sales revenue consistently and has a distribution channel of over 500 dealers and retailers. Ever improving in the outdoor and sports industry, TCE Sports continues to be a reliable provider of quality fishing and diving products that can greatly compliments anyone’s outdoor adventure sports lifestyle. Indeed, TCE Sports aspires to grow, promote, and provide the ideal highly satisfactory outdoor adventure sports experience, accessible to anyone and everyone.

 

Our Achievement

Golden Bull Award 2008

Golden Bull Award 2021

3rd Business of the Year Award

4th Asia Pacific Super Excellent Brand