· Understanding project requirements and ideas.

· Understand marketing initiatives, strategic positioning, and target audience.

· Management, planning, and execution of client’s social media platforms, across Facebook, Instagram, TikTok, Twitter and LinkedIn.

· Monitor and proactively increase social traffic, follow growth and engagement performance through both organic and paid marketing.

· Create and review organic social and video content, as well as social campaigns, ensuring traffic and growth targets are met.

· Implement and manage paid social campaigns across multiple platforms when necessary and ability to navigate Ads Manager and optimize campaigns effectively.

· Monitor, engage with comments and reactions and grow online communities through best-practice community management.

· Collaborate with the marketing team to create new strategies and ideas for social media marketing.

· Organized and able to work with multiple projects at once.

· Bachelor’s degree in Marketing, Advertising or any relevant field

· At least 2 years working experience in social media marketing with proven track record in growing and retaining social audiences.

· Proficient in multiple social media platforms generally but specifically Facebook and Instagram

· Solid understanding of performance marketing, conversion, and online customer acquisition

· Knowledge of the latest social media trends and an avid user of social media

· Strong hands-on experience across of key tools including Facebook Business, Facebook Ads Manager, Google Analytics, etc

· Paid social experience - specifically optimizing CPCs, lead generation and audience retargeting

· Experience with influencer marketing a plus

· Strong command of English (reading, writing and communication skills). Additional language like Hindi, Bengali, Tagalog or others are a plus!

· Good work aptitude and attitude:

· Flexible with ability to handle multiple priorities and meet project deadlines within a short turnaround time

· Have great attention to detail

· Ability to work well within a team.

Nice to have:

· Design & video editing skills for post creation, photo retouching, and ad banner

· Social video filming and editing skills

· Intermediate skills using Adobe creative suites (Illustrator, Photoshop and Premiere) and other relevant creative tools