· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

· Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action

· Set up and optimize company pages within each platform to increase the visibility of company’s social content

· Moderate all user-generated content in line with the moderation policy for each community

· Create editorial calendars and syndication schedules

· Analyze web traffic to measure the success of the content

· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

· Demonstrable social networking experience and social analytics tools knowledge

· Knowledge of online marketing and good understanding of major marketing channels

· Positive attitude, detail and customer oriented with good multitasking and organizational ability

· Knowledge of various analytics platforms

· Ability to maintain consistency in their content writing

· Ability to understand and cater to the needs of customers and discover the potential markets for the company

· Excellent time management and planning skills to ensure meeting deadlines

· Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market