- Create visually appealing designs for social media, websites, advertisements, and print materials.
- Develop and execute digital marketing campaigns, including social media management, SEO, and email marketing.
- Collaborate with cross-functional teams to align designs with branding and marketing goals.
- Analyze campaign performance metrics to optimize strategies and ensure ROI.
- Stay updated on design trends and marketing technologies to bring fresh ideas to campaigns.
- Creativity and attention to detail.
- Proficiency in graphic design tools like Adobe Creative Suite and digital marketing platforms such as Google Ads and social media analytics tools.
- Strong communication skills to present ideas and collaborate effectively.
- Ability to multitask and meet deadlines in a fast-paced environment.
- Content Creation: Design visuals, including banners, posters, infographics, brochures, and social media posts, aligned with the brand identity.
- Brand Identity Management: Maintain and enhance the visual consistency of the brand across all platforms.
- Collaborative Design: Work with marketing teams to brainstorm creative concepts for campaigns and advertisements.
- Video Editing and Animation: Develop promotional videos, explainer animations, and motion graphics.
- Content Strategy: Develop content calendars and strategies to meet marketing goals.
- Social Media Management: Create, schedule, and monitor posts on platforms like Facebook, Instagram, LinkedIn, and Tiktok
- SEO/SEM: Optimize content for search engines and manage paid campaigns like Google Ads or social media ads.
- Email Marketing: Design and execute email campaigns
- Data Analytics: Analyze metrics from Google Analytics, social media insights, or campaign reports to improve performance.
- Campaign Management: Plan and execute digital ad campaigns, including budgeting, targeting, and performance tracking.
- Trend Monitoring: Stay updated with design and marketing trends to keep campaigns fresh and relevant.
- Creative Campaigns: Design and implement marketing campaigns that integrate compelling visuals and strategic messaging.
- Cross-Platform Marketing: Ensure cohesive branding across websites, social media, and offline materials.
- Educational Background Currently pursuing or recently completed a degree/diploma in: Graphic Design Digital Marketing Advertising Mass Communication Multimedia Design Business/Marketing or related fields
- Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva. Basic knowledge of video editing software
- Understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitte
- Familiarity with basic marketing tools like Google Analytics, Google Ads, and SEO concepts.
- Knowledge of email marketing tools