Location
Georgetown, Penang
Salary
RM Not Specified
Seniority Level
Manager/Director
Years of Experience
3 years
Responsibilities
- Develop and execute an effective company social media strategy to enhance brand awareness.
- Strategy Development: Collaborate with the marketing team to develop a comprehensive social media strategy that aligns with the brand's objectives and target audience. Identify key performance indicators (KPIs) and establish measurable goals for social media campaigns.
- Content Creation: Create engaging, relevant, and visually appealing content for social media platforms, including written posts, images, videos, and infographics. Develop a content calendar to ensure consistent and timely posting across channels
- Social Media Monitoring: Use social media listening tools to monitor conversations, trends, and mentions of the brand across various platforms. Stay updated on industry news, competitors, and emerging social media trends to inform content creation and strategy adjustments.
- Community Management: Monitor and engage with the brand's social media community by responding to comments, messages, and reviews promptly and professionally. Foster positive interactions, address customer inquiries, and manage any issues or complaints effectively.
- Analytics and Reporting: Track and analyze social media metrics, including reach, engagement, conversion rates, and customer feedback. Generate regular reports on performance and use insights to optimize content, improve engagement, and drive results.
- Social Advertising: Plan and execute social media advertising campaigns to increase brand visibility, reach new audiences, and drive conversions. Monitor campaign performance, adjust targeting and budget allocation, and optimize ad creative to maximize ROI.
- Cross-Functional Collaboration: Coordinate with internal teams, such as marketing, sales, design, and customer support, to ensure social media efforts are aligned with broader business goals. Collaborate on integrated marketing campaigns and provide social media support for product launches and events.
- Stay Updated on Social Media Trends: Continuously stay informed about the latest social media platforms, features, tools, and best practices. Experiment with new strategies and techniques to stay ahead of competitors and maintain a fresh and engaging social media presence.
- Brand Advocacy: Act as a brand advocate by understanding and embodying the brand's values, tone of voice, and identity. Maintain a consistent brand image and ensure that all social media content reflects the brand's messaging and positioning.
Requirements
- Design Skills: Seek individuals with a background in graphic design or visual arts. They should have proficiency in using design tools such as Adobe Photoshop, Canva, or similar software to create visually appealing and on-brand social media posts.
- Caption Writing Skills: The person should possess strong writing skills and be able to craft compelling and concise captions that align with your brand's voice and messaging. They should understand how to engage and resonate with the target audience.
- Independence and Proactiveness: Look for candidates who are self-motivated, proactive, and able to work independently. They should take initiative in generating ideas, staying updated on social media trends, and suggesting new content strategies.
- Organizational and Time Management Skills: The ideal candidate should be able to handle multiple projects simultaneously, meet deadlines consistently, and effectively manage their time to ensure a consistent and timely social media presence.
- Brand Understanding: Seek someone who can understand and embody your brand's identity, values, and target audience. They should be able to create content that aligns with your brand's aesthetics and messaging.
- Communication and Collaboration: Look for candidates who have strong communication skills and can effectively collaborate with other team members or stakeholders. This is important for coordinating campaigns, understanding feedback, and adapting to evolving strategies.
