Branding: Ms. Dumbo Beauty
Submitted in
Unbox Exhibition 2023 by UTAR DMDA
Description
Ms. Dumbo Beauty is an online shop selling skincare, make-up, and body care products imported from Korea. The shop was established in 2020 and is still in operation today. According to their tagline "Show some love to your skin", Ms.dumbo beauty hopes that everyone will have the opportunity to love their skin and begin their skincare journey.Â
The concept of this rebranding is to give Ms.Dumbo Beauty a more retro and feminine characteristic. I chose to use a more curved typeface for our logo and pale colours to emphasize femininity as it is softer and smoother. The logo combines the symbol of the Korean flower and the diamond shape within the flower to symbolize skincare. The overall mood of the brand revolves around our brand identity, with is to be delightful and feminity.
The concept of this rebranding is to give Ms.Dumbo Beauty a more retro and feminine characteristic. I chose to use a more curved typeface for our logo and pale colours to emphasize femininity as it is softer and smoother. The logo combines the symbol of the Korean flower and the diamond shape within the flower to symbolize skincare. The overall mood of the brand revolves around our brand identity, with is to be delightful and feminity.
Description
Ms. Dumbo Beauty is an online shop selling skincare, make-up, and body care products imported from Korea. The shop was established in 2020 and is still in operation today. According to their tagline "Show some love to your skin", Ms.dumbo beauty hopes that everyone will have the opportunity to love their skin and begin their skincare journey.Â
The concept of this rebranding is to give Ms.Dumbo Beauty a more retro and feminine characteristic. I chose to use a more curved typeface for our logo and pale colours to emphasize femininity as it is softer and smoother. The logo combines the symbol of the Korean flower and the diamond shape within the flower to symbolize skincare. The overall mood of the brand revolves around our brand identity, with is to be delightful and feminity.
The concept of this rebranding is to give Ms.Dumbo Beauty a more retro and feminine characteristic. I chose to use a more curved typeface for our logo and pale colours to emphasize femininity as it is softer and smoother. The logo combines the symbol of the Korean flower and the diamond shape within the flower to symbolize skincare. The overall mood of the brand revolves around our brand identity, with is to be delightful and feminity.
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