Hi, I am Wei Seng, a passionate graphic designer with 10 years of experience in various projects related to the advertisement, FMCG, and POSM.

My Behance Portfolio

Nov 2016 - Present · 6 yrs 11 mos
Delivery from concept to final artwork (FA), attention to detail, conducting thorough checks on layout, color selection, measurement accuracy, and die-cut aspects during the output phase.

• Executed design projects for prominent brands such as Pepsico, Reckitt, Marigold, Vitagen, Heinz, and OldTown White Coffee.
• Collaborated closely with Art Director and Account Executives to understand client preferences, ensuring designs met their expectations and objectives.
• Developed impactful advertising campaigns that effectively communicated brand messages and resonated with target audiences.
• Created compelling key visuals that captured brand identities and enhanced brand recognition.
• Designed innovative and visually appealing packaging solutions that stood out on shelves and showcased product excellence.
• Produced eye-catching point-of-sale materials (POSM) that increased brand visibility and drove sales.

Graphic Designer

Mar 2016 - Oct 2016 · 8 mos
• Executed design projects for brands such as SP Setia, Property Hero, Campbell's, and Frontier.
• Collaborated closely with Art Director to understand client preferences, ensuring designs met their expectations and objectives.
• Developed impactful advertising campaigns that effectively communicated brand messages and resonated with target audiences.
• Designed innovative and visually appealing packaging solutions that stood out on shelves and showcased product excellence.

Apr 2013 - Feb 2016 · 2 yrs 11 mos
• Executed design projects for brands such as Diamond Water, Sweetkiss Food, and Happy Bee Farm.
• Designed innovative and visually appealing packaging solutions that stood out on shelves and showcased product excellence.
• Produced eye-catching point-of-sale materials (POSM) that increased brand visibility and drove sales.