Architecture graduate turned creative professional. Currently serving as Head of Creative & Operations, leading both design direction and studio workflows.My background in architecture influences the way I approach design, structured thinking, strong visual storytelling, and problem-solving through creativity. Passionate about building ideas, brands, and teams that create meaningful work.

Visit my website today to learn more and discover how we can work together:
https://gemmaouioui.wixsite.com/gemmatan

I lead at the intersection of creative direction and company operations—overseeing not just what we create, but how teams work, collaborate, and grow.

Beyond guiding creative output, I manage internal operations including work structures, team processes, and HR functions. This includes building efficient workflows, shaping role clarity, improving cross-team collaboration, and supporting people management—from hiring and onboarding to performance alignment and culture-building.

My role focuses on creating a stable operational foundation that allows creative teams to perform at their best. I believe strong creativity requires strong structure, and that thoughtful operations are key to sustainable growth.

I’m driven by the balance of people, process, and creative vision—building teams that are aligned, empowered, and set up to succeed.