I started out simply enjoying the process of creating, but over time, design became more than just making things look good. It became a way for me to tell stories and help brands connect with people in a more meaningful way.

Today, I focus on creating emotionally driven visual work across social media, branding, and campaigns. I’m especially interested in how storytelling and audience psychology can shape the way people experience content and engage with it.

Coming from a background in both digital and physical art, I tend to approach projects with a balance of creativity and intention. For me, design isn’t just about visuals, it’s about communication, connection, and creating something that resonates.

I’m still learning every day, constantly exploring new techniques and ways to grow, while refining how I think, create, and bring ideas to life.

For shopperplus I have designed digital content and social media assets for major brands including Burger King, Milo, and Maybank, supporting integrated campaign rollouts. Collaborated closely with Art Directors, Tech, and Sales teams from pitch to execution to ensure cohesive and impactful delivery. Led visual updates for the company website to enhance brand consistency and user experience. Supported event operations by implementing digital sign-in systems in collaboration with the technical team.

During my time with IGNITX I developed engaging captions and contributed to content ideation for social media campaigns. Collaborated closely with the COO and team members to ensure alignment in brand identity, messaging, and visual direction across digital platforms and the company website. Ideated and designed graphics for clients, including content for a Sports Management course and partnership announcements. Managed the social media calendar to ensure consistent and timely content delivery.