Graphic designers are often tempted to showcase their best graphic design portfolio pieces on their website. They try to impress visitors with images that are the most polished, or have the highest level of detail. Unfortunately, these designers often neglect creating an about me page for themselves – which is a huge mistake! It is important to spend time showcasing who you are and what your skillset entails in order to attract potential clients.
Showcasing Projects That Aren’t Relevant to Your Ideal Client
If you are a designer who specializes in branding, but have an entire page dedicated to product design projects, this is likely going to confuse potential clients. It’s important that your portfolio showcases the types of projects that match your ideal client’s needs – otherwise they may assume you are not right for them.
Displaying All Your Work Instead of Your Best Work
When you are a designer, it is very easy to get caught up in the idea of showing off everything you have ever done. While this may be appealing for visual purposes – clients want to see your best work. This means they will focus on projects that coincide with their own business goals and needs.
Not Including Project Writeups
When you are a designer, it is easy to get caught up in the idea of showing off all your work. This may be appealing for visual purposes; however clients want to see more than just visuals – they also need some descriptions and information about each project (who was involved, what their priorities were etc).
Not Using Mockups to Display Your Work
It is important to show your work in its best light and this means using hi-fidelity mockups. These are images where you have used Photoshop or Illustrator to make the designs look their absolute best, rather than just taking a screenshot of the website.
Not Having a Portfolio at All
If you are a graphic designer or web designer, not having an online portfolio is like working as a doctor without any clinical skills. Clients will want to see how capable you are of doing this job and what your style is like before they sign on the dotted line.
Using Too Much Flash
Flash is a great tool for developing an interactive experience, but it can be difficult to navigate and doesn’t always look the best on every device. This means that if you put too much emphasis on flash-based web design in your portfolio, clients might think twice about hiring you because they don’t want their site visitors having such a poor experience.
It’s understandable that you want to show off your best work, but if the site is cluttered and unorganized it may be hard for potential clients to find what they’re looking for. If you want to get more freelance graphic design jobs without spending hours on a website redesign, try using Artmeet Freelance Marketplace which connects talented designers with great clients in need of their services. Click this link now and see how easy it can be!