A graphic designer’s job is to create a visual representation of the client’s vision. But, in order for that to happen, here some questions to ask clients as tips for graphic designers:
1) What are your goals?
What do you want the design to accomplish? Does it need to create a certain mood or feeling? Or, does it need to help solve a particular problem like creating more sales for your business. It is important to know the client’s goals in advance so that you can meet them and create a design that accomplishes what they need it to. When you know the goals in advance, it can prevent you from wasting time trying to design something that doesn’t help them. It’s always better when clients know exactly what they want so there. Unfortunately, there are many clients not sure about their own goals. So, it is our job to help them figure that out.
2) What is your budget?
You might want to know upfront if the client is looking for inexpensive, mid-range, or more expensive designs. This question can help you determine how much time and money should be spent on the project so that it adequately meets their needs without going over budget.
3) Who do you want this design to appeal to?
The design should reflect the client’s target audience. This will not only help you avoid wasting time designing something that doesn’t appeal to their needs, but also make them happy with your work in general. Sometimes, the design is nice but it just doesn’t appeal to the right audience! Client will not be happy although your design is awesome. They aimed to pay for results.
4) What are your expectations in terms of a timeline?
You might want to know upfront about how much time they’re willing or expecting for you to do this project. This will help ensure that both parties have realistic expectations and won’t be disappointed at the end of it all.
5) How do you want clients and potential customers to feel when they see it?
It’s important to know where they want the design to go in terms of feeling. A company or product might want a certain type of mood or emotion from their audience, so it’s good for you to know what that is and how best you can convey that message through your work.
6) What colors do you like/dislike? Why?
This might seem like a silly question, but it’s important to know what colors they gravitate towards. If you’re designing something for them that doesn’t have much color in it and you ask this question, then you’ll be able to either use the feedback or incorporate their preferences into your design.
7) Will there be any images or photos on the design? If so, which ones and where will they go on the final product?
This is important to know so you can choose the right type of image. For example, if it’s a company logo and they are planning on placing that in a small area near the bottom of their design, then you’ll need to use an SVG format for your images.
8) When will you need the design?
This is important to know so that your client can plan their timelines accordingly and work with you on a schedule. Common time frames are one week, three weeks, or two months depending on what kind of project they’re giving you.
9) How many revisions will you need?
This is also important to know so that both of you are on the same page as far as expectations. If they want a lot of changes, this might not be an ideal client for you because it could take up too much time and there’s no guarantee that all their feedback will align with what your vision was
10) Do you have anything else that needs adding?
This is an important question to ask so that you can make sure all their ideas are included and also to not miss anything. A lot of times, clients won’t mention something because they think it’s too small or unimportant but then later on in the process realize how much better it would have been if they had mentioned it from the beginning
The key is to ask the right questions, so you can avoid miscommunication. A good rule of thumb for business owners and managers alike would be to always keep in mind that your customer’s needs are more important than anything else. Stay tuned on Artmeet Blog for more inspiration blog~